I’ve been in the insurance industry for a very long time. For most of that time, I’ve understood the importance of the C.L.U.E. report for generating a final and bindable premium for a new homeowner or automobile policy. 

I’m embarrassed to say; I didn’t realize until recently that any consumer (not the agent) can order a copy of their C.L.U.E. report directly from LEXIS-NEXIS. 

The process is simple. Your customers can visit https://consumer.risk.lexisnexis.com/consumer to request access to their report online or via mail.

Many people don’t recall claims they have had in the past. This may result in quotes being understated, and it also may result in underwriting declinations. It’s essential to have as much information as possible when first engaging with a prospect as this will bring efficiency and a greater chance of successfully placing the account. 

I recommend that you include this tip in your communication with your existing clients and talk about it with potential prospects. It is simply another example of the service and advice you can provide as an independent agent that no other direct-to-consumer website that I know of help with. 

What other tools are you using that help prospects better understand their insurance information?