How Consumers Can Access Their C.L.U.E. Report

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I’ve been in the insurance industry for a very long time. For most of that time, I’ve understood the importance of the C.L.U.E. report for generating a final and bindable premium for a new homeowner or automobile policy. 

I’m embarrassed to say; I didn’t realize until recently that any consumer (not the agent) can order a copy of their C.L.U.E. report directly from LEXIS-NEXIS. 

The process is simple. Your customers can visit to request access to their report online or via mail.

Many people don’t recall claims they have had in the past. This may result in quotes being understated, and it also may result in underwriting declinations. It’s essential to have as much information as possible when first engaging with a prospect as this will bring efficiency and a greater chance of successfully placing the account. 

I recommend that you include this tip in your communication with your existing clients and talk about it with potential prospects. It is simply another example of the service and advice you can provide as an independent agent that no other direct-to-consumer website that I know of help with. 

What other tools are you using that help prospects better understand their insurance information?

Steve Anderson

Steve Anderson

Often revered as the insurance industry tech guru or the Godfather of Insurtech, Steve Anderson is practically synonymous with innovation. He spent over 22 years as president of The Anderson Network – an authority on insurance agency productivity, technology, and profits – and has served on various boards and committees for IIABA and Big I NY. He’s also the author of the international best-selling book “The Bezos Letters” where he examines “14 Principals to Grow Your Business Like Amazon.”

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