Marketing Automation

Many insurance agencies suffer from "follow-up failure." Creating automated ways to follow up with prospects that have expressed an interest in your agency, and with clients to make sure you touch them multiple times a year, is key in an agency’s ongoing success. While automated marketing systems have been available for some time, they have been expensive and often too complicated for many agencies to implement. Fortunately, that is changing as more agency management systems and vendors incorporate more robust marketing automation capabilities into their platforms. The number of third-party vendors that provide this capability, that are affordable and effective, has also grown.