A Smart Move Every Agency Should Make: Rev Up Your Revenue with Existing Business

For many mid-market agencies, growth conversations tend to focus on new business, retention, or carrier relationships. But there’s a quieter opportunity hiding in plain sight: offering financing with every policy in your pipeline. This built-in approach creates additional revenue without requiring extra effort from your team.

Great idea, but let’s identify the common barriers

• Financing isn’t offered consistently within most agencies
• Primarily depends on a producer remembering to bring it up
• Creates extra steps that slow down the process

And there’s another often-overlooked factor: insureds themselves hesitate to ask for financing, even when they need it.

Some clients worry that asking about financing could signal financial strain and that this perception might influence underwriting or pricing. As a result, they often stay quiet and default to paying in full, even when it isn’t the ideal solution.

The Result?

Financing is offered inconsistently and requested even less frequently. So, clients don’t always get the flexibility they need, and agencies miss out on potential revenue.

The bottom line is that most agencies don’t have a financing problem - they have a consistency problem.

Why That Matters More Than You Think

When financing is:

• Offered irregularly
• Positioned differently from one account to the next
• Dependent on individual behavior

…it becomes difficult to grow into a meaningful revenue stream.

Instead, it remains a “nice to have” rather than a predictable contributor to growth.

What Changes When You Rethink the Approach

Financing shouldn’t be optional in your process. It should be built into it. And here’s why.

• When financing is consistently presented, adoption increases - and revenue becomes more stable.
• Consistency comes from workflow design and being less reliant on staff behavior.
• Adoption grows as clients are empowered to make better decisions for their business.
• Fewer manual steps mean less back-and-forth and less time spent chasing payments.
• Ability to sell larger premium policies by making coverage more affordable for insureds

Ways Technology Fits In

• Embedding payment and financing options directly into your workflow to enforce consistency
• Integrating directly with systems like Vertafore and Applied Epic
• Leveraging payment tools like Applied Pay® and ePay®
• Reducing manual touchpoints across billing and collections
• Turning Insight into Action
• 3.5 days average receivables time
• 60% finance take rate
• 70% ACH auto-pay enrollment
• 60% of payments are made within 24 hours
• 4.8 out of 5 average customer rating

Why PayMyPremiums® Technology Stands Out

This modern digital payment portal embeds financing directly into the payment experience, ensuring it’s presented automatically on every eligible transaction.

And the results show how your revenue can grow easily with no additional effort.

See how PayMyPremiums® works in this video walkthrough and let premium finance drive more revenue to your bottom line.