HawkSoft: Delivering a “Purple Cow” Experience to Independent Agents

When it comes to managing an independent insurance agency, efficiency, flexibility, and trust matter. That’s why so many agencies turn to HawkSoft, one of the industry’s most respected agency management systems—and a Catalyit Premium Solution Provider. Since 1995, HawkSoft has been privately owned, family-run, and 100% focused on serving independent insurance agents. No investor pressure. No lock-in contracts. Just a commitment to delivering honest, reliable tools that help agencies thrive.

HawkSoft’s “Purple Cow” Experience

HawkSoft calls its agent-focused philosophy the Purple Cow Experience, inspired by the idea that being remarkable is better than being just another face in the herd. It’s built on three pillars: a remarkable company, a remarkable partnership, and a remarkable product.

A Remarkable Company

• Private, family-owned, and created by agents (no outside investors or exit plans)
• Transparent pricing – no hidden fees, no long-term contracts, no data lock-in
• People-first, award-winning culture rooted in service, not profits
• Tight-knit user community and proud industry advocate
• Agency autonomy – HawkSoft won’t sell or claim ownership of agency data, or charge termination or data extraction fees if you leave

A Remarkable Partnership with Agents

• Consultative sales approach – no pressure, no gimmicks
• Unmatched support – live U.S.-based reps who treat you like a partner
• Seamless data conversion and one-on-one onboarding by former agents
• Robust training and a supportive user group (HUG)

A Remarkable Product

• One platform to manage personal, commercial, and benefits, scalable and customizable for agencies of every size.
• Unique cloud platform with robust desktop app and mobile browser access for key features on the go
• Powerful carrier connectivity – quote and bind directly from carrier websites without a rater using HawkLink data autofill.
• On-demand data export at no extra cost
• Powerful partner integrations to help you customize your tech stack
• Great value – no hidden fees or pricing games, no term-based contracts, core features (like reporting) included, affordable add-ons that don’t break the bank

Flexibility without Compromise

With HawkSoft, your data is yours. You’re never locked into a long-term contract or hit with extraction fees. Their Partner API program lets you build a customized Insurtech stack with integrations for raters, automation tools, VoIP, and more.

Even switching systems is easy. HawkSoft’s data conversion experts lead the industry in migrating data from legacy systems quickly and accurately, often within 24 hours of final import.

"Having been an independent agent in the past, I know how much the freedom of choice matters to agents who have made the commitment to offering their policyholders multiple options," said Paul Hawkins, CEO and co-founder of HawkSoft. "While the rest of the agency management system industry is disrupted by consolidations and acquisitions, HawkSoft is choosing the opposite path of sticking to our commitments to customers and remaining privately owned. We continue our product-driven focus towards delivering the best insurance technology platform for independent agents to run their businesses."

Choose an insurance agency management system that provides the efficiency, ease, and support your agency needs to maintain and grow your business.

Schedule a no-obligation demo to see if HawkSoft's agency management system is right for you.

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