Insurance is all about customer relationships, and insurtech does the heavy lifting to manage prospects and clients across the customer lifecycle. But what type of software is the best investment? As an agency, you have your pick of two common tools: a customer relationship management (CRM) system and an agency management system (AMS).
Both paths help agents streamline the business, from sales to customer service. Still, they’re unique. Let’s look at the perks and differentiators of CRM software for insurance and an AMS to help you decide which matches your goals.
An insurance CRM system is used to manage, track and organize an agency’s customer relationships and respond to their needs. Your agency may invest in a CRM to assist with lead generation, customer interaction management, and sales and marketing task automation because it keeps track of client details and helps agents manage their activities.
Manage every interaction, from a prospect’s first call to setting reminders for follow-up emails. CRM software for insurance agencies is a digital log that coordinates all client-related tasks.
Wrangle the front end of the business, such as capturing leads from websites and referrals and tracking deals in the funnel. CRM software can even track close ratios to show revenue sources.
CRM software for insurance agencies automates marketing and communications. Use it to send targeted drip emails, renewal reminders or even text messages.
An insurance AMS goes beyond customer-related sales tasks so insurance agencies can handle the complete customer lifecycle. Enhance your customer service, communication and overall operations with an AMS that automates key workflows and offers intuitive tools for everything from quotes to reporting.
Streamline your agency’s back office. An AMS acts as the source of information about active policies, claims history and client records.
Centralize your day-to-day operations. Unlike CRM software for insurance agencies, an AMS handles heavier lifting, such as processing renewals, managing endorsements and issuing ID cards.
Manage insurance-specific red tape. An AMS can manage commissions, accounting and Association for Cooperative Operations Research and Development (ACORD) forms to keep your agency compliant and in good graces with insurance industry requirements.
Keeps the business running smoothly. An AMS can serve as the operational hub, integrating with carriers for downloads and real-time ratings.
While they’re similar in many ways, an insurance CMS and an AMS are not the same thing. So, what makes each unique? It all comes down to a few key differentiators.