The Rundown
In a recent Catalyit Live session, Scott Wingo sat down with SALT’s Casey Hedge and Jennie Riley to unpack a painful reality for agencies: tech implementation usually doesn’t fail because the software is bad — it fails because teams never fully adopt it.
The Context
- The speakers framed successful rollouts around People, Process, Persistence — getting buy-in from the right team members, documenting clear workflows, and reinforcing usage over time.
- One major hurdle: staff often resist changing familiar habits, which can leave expensive tools underused and agency workflows just as messy as before.
- Salt stressed that onboarding and post-sale support are critical, and agencies should pressure-test vendors on both before signing.
- The team shared examples of agencies succeeding by involving power users early and standardizing processes across teams.
Why it Matters
Buying new tech is the easy part. The real differentiator is whether leadership can turn a tool into a team habit. For agencies, that means implementation isn’t just an ops problem — it’s a culture problem.
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