HootSuite by HootSuite

HootSuite

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Last Updated May 2026 | Based on Public Information

Hootsuite is a social media management platform used by organizations to schedule, publish, and manage content across multiple social networks from a centralized dashboard. It supports team-based workflows for content planning, engagement, and approval, helping agencies and marketing teams streamline multi-account social media operations. The platform also includes social listening and performance tracking capabilities to support reporting and campaign optimization. 

 

Features & Quick Stats

Key Features

  • Centralized publishing and scheduling across major social networks for multi-client or multi-brand management
  • Unified social inbox to monitor, respond to, and manage engagement at scale
  • Social listening and monitoring tools to track brand mentions, trends, and audience sentiment
  • Analytics and reporting dashboards for campaign performance and cross-account visibility
  • Team workflows with role-based permissions for approvals, collaboration, and governance
  • AI-assisted content support for captioning, ideation, and workflow efficiency within social campaigns

How HootSuite Helps Independent Agents & Brokers

Our suite of social media tools is built to help you save you time, grow your following, and drive results on social media. See your social media ROI, fill your content calendar with on-brand posts, boost reach and engagement, and make valuable connections while saving time with automations.