Matt Smith
Matt Smith

Matt Smith

IIAT | Catalyit
AI Adoption & Innovation Strategist
 

Austin, TX

AI
Marketing
Automation

I help people turn AI from hype into a practical, responsible tool for better work.

As a kid, I dreamed about inventing a machine that could do my homework and chores for me. Turns out, I was decades early.

I’ve always loved solving problems, exploring new technology, and finding the right tool for the job. Today, that curiosity has me spending a lot of time thinking about one question: How can people use AI to do better work without losing the human judgment that makes the work valuable?

I’m cautiously optimistic about AI. I don’t believe it will solve every problem, replace every job, or magically level the playing field. Like any powerful technology, it can be useful, overhyped, misused, and sometimes just plain wrong.

But I do believe AI is a multiplier. People and organizations that learn how to use it thoughtfully can become faster, more capable, and more effective.

That’s where I see my role: helping bridge the gap between people and AI.

With more than 20 years of experience in marketing, digital communications, data analytics, and management strategy – and AI education through MIT Sloan and the University of Texas McCombs School of Business – I help organizations cut through the hype, choose the right tools, build practical workflows, and use AI responsibly.

In the AI Masterclass, my goal isn’t to turn you into an AI expert. It’s to help you become someone who knows when to use AI, how to use it, and when the human still needs to take the wheel.