Catalyit Guide

Niche Insurance Markets

Niche insurance markets encompass specialized coverage for specific industries, professions, or unique risks that standard policies don’t typically cover.
Section I: Niche Markets in 2025
  
Section I

Niche Insurance Markets in 2025

What are Niche Insurance Market solutions?

Niche insurance markets encompass specialized coverage for specific industries, professions, or unique risks that standard policies don’t typically cover. These markets cater to a smaller, targeted audience with tailored insurance solutions. Having access to these focused lines of business and their specialized technology allows agencies to round out accounts by offering comprehensive coverage solutions that address all aspects of a client's risk profile, enhancing retention and deepening client relationships.

This guide can help...

  • Cross-selling & Upselling
  • Customer Experience & Engagement
  • Client Retention
“There are many niche products that agencies can offer their clients to provide both better customer service and generate more revenue with little (or no) extra work. Making niche products available to purchase directly from the agency website provides a seamless experience that can set you apart from your competitors.”
Casey-Nelson_circle-300x300
Casey Nelson

Director of Consulting

Cyber Insurance

E&S Insurance

Surety Bonds

Life Insurance

Jewelry Insurance

Identity Theft Protection

Power Protection

More

Drone, Pet, Natural Disaster

         
Section II

What solutions are available?

Take a closer look at all your available options by visiting their profiles.

Niche Market Categories

  • Cyber Insurance
  • E&S
  • Identity Theft Protection
  • Jewelry Insurance
  • Life Insurance
  • Natural Disaster Insurance
  • Power Protection
  • Surety Bonds
BriteCo Jewelry & Watch Insurance
BriteCo Jewelry & Watch Insurance

BriteCo Jewelry & Watch Insurance
by BriteCo

Jewelry and wedding protection in under 2 minutes. Super affordable. Exceptional coverage. No deductibles.

Niche Insurance Markets Jewelry Insurance

defend-id
defend-id

defend-id
by defend-id

Robust identity protection with fully-managed restoration services for individuals and small to mid-size businesses.

Benefits Enhancement Niche Insurance Markets Identity Theft Protection

Inscora
Inscora

Inscora
by Inscora

Automated cyber risk assessment and sales enablement solutions for cyber insurance brokers.

Niche Insurance Markets Cyber Insurance

PowerProtect™ by Centinel
PowerProtect™ by Centinel

PowerProtect™ by Centinel
by Centinel Inc

Streamlined, parametric payouts to SMB purchasers when their business experiences a qualifying power outage event.

Niche Insurance Markets Power Protection

BackNine Insurance
BackNine Insurance

BackNine Insurance
by BackNine Insurance

Niche Insurance Markets Life Insurance

BondExchange
BondExchange

BondExchange
by BondExchange

Niche Insurance Markets Surety Bonds

Cyber Sainik
Cyber Sainik

Cyber Sainik
by Cyber Sainik

Cybersecurity IT/MSP Niche Insurance Markets Cyber Insurance

Digipraise Jewelry Appraisal Value Update
Digipraise Jewelry Appraisal Value Update

Digipraise Jewelry Appraisal Value Update
by Digipraise

101 Weston Labs Niche Insurance Markets Jewelry Insurance

Ethos
Ethos

Ethos
by Ethos

Niche Insurance Markets Life Insurance

Evolve MGA
Evolve MGA

Evolve MGA
by Evolve MGA

Niche Insurance Markets Cyber Insurance

Faura Toolset & Faura Assessment
Faura Toolset & Faura Assessment

Faura Toolset & Faura Assessment
by Faura

Niche Insurance Markets Natural Disaster Insurance

inRev
inRev

inRev
by inRev

101 Weston Labs Niche Insurance Markets Surety Bonds

QuoteWell
QuoteWell

QuoteWell
by QuoteWell

101 Weston Labs Niche Insurance Markets E&S Insurance

Sayata
Sayata

Sayata
by Sayata

Niche Insurance Markets Cyber Insurance

SuretyMasterBonds
SuretyMasterBonds

SuretyMasterBonds
by XeneX

Niche Insurance Markets Surety Bonds

TEKRiSQ
TEKRiSQ

TEKRiSQ
by TEKRiSQ

101 Weston Labs Niche Insurance Markets Cyber Insurance

Tinubu Surety for Brokers & Agents (TSBA)
Tinubu Surety for Brokers & Agents (TSBA)

Tinubu Surety for Brokers & Agents (TSBA)
by Tinubu

Niche Insurance Markets Surety Bonds

       
Section III

How do I get started?

Are you looking for a niche market solution that meets your agency’s unique needs? With so many options available, it can be overwhelming to make a decision. Here's what we think you should consider for each of these tools.

Maximize Profitability & Retention

The right niche can drive strong margins and client retention. Evaluating commission structures and cross-selling opportunities ensures long-term success.

Strategic Timing for a Niche

Expanding into a niche works best when an agency has a strong foundation, industry expertise, or exclusive carrier relationships that create a competitive edge.

 

Selecting the Right Niche

A well-chosen niche aligns with your existing book of business, industry trends, and team strengths—enhancing growth opportunities and client loyalty.

Targeted Marketing for Greater Impact

Niche markets thrive with specialized branding, relationship-driven outreach, and industry-focused messaging that fosters deeper client engagement.
      
Section IV

Additional Resources

TechTips Articles

Catalyit Welcomes Inscora as a Premium Solution Provider
Inscora

Catalyit Welcomes Inscora as a Premium Solution Provider

February 17, 2025 1 min read
Cyber Insurance Today: An Insured’s Perspective
Inscora

Cyber Insurance Today: An Insured’s Perspective

February 12, 2025 6 min read
Value-Added Cyber Insurance
Inscora

Value-Added Cyber Insurance

February 12, 2025 5 min read

Webinars & Demos

Cybersecurity Month: The Horrors of ID Theft
Cybersecurity data protection graphic
defend-id

Cybersecurity Month: The Horrors of ID Theft

October 31, 2024
        
Section V

Have questions?

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Contributors:

Casey-Nelson_circle-300x300

Casey Nelson

Mark Parrish

Mark Parrish

Guide Last Updated: March 2025

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