2025 was a turning point.
Independent agencies stopped talking about technology and started using it. Our most-watched webinars of the year reflect that shift. Less theory. More execution. Clear guardrails. Practical wins.
Here is a look back at the Catalyit webinars agencies leaned on most in 2025 and why they mattered.
Where agency tech strategy came together.
Across multiple sessions, agency leaders explored how AI, automation, data, and talent come together to drive real results.
Why it resonated
Smart adoption beats fast adoption.
AI adoption is accelerating, but risk is rising alongside it. This session tackled how agencies can innovate responsibly while protecting themselves from E&O exposure.
Why it resonated
Growth without protection is a liability.
As agencies scale digitally, cyber risk scales with them. This webinar focused on how AI changes the threat landscape and what agencies must do to stay protected.
Why it resonated
AI as a force multiplier, not a replacement.
This session explored how agencies are using AI to deepen niche expertise, speed up learning, and deliver more specialized value without adding headcount.
Why it resonated
Visibility drives growth.
Agencies are realizing that great service does not matter if prospects cannot find you. This webinar broke down what actually works in local SEO and digital visibility.
Why it resonated
Retention is built, not hoped for.
Retention remains one of the biggest profit levers for agencies. This session focused on how technology can support proactive renewals, better communication, and stronger client relationships.
Why it resonated
Across every top webinar, one theme stood out:
Agencies want technology that actually works inside their operations.
Not buzzwords.
Not shiny objects.
Real tools. Real workflows. Real outcomes.
If you missed any of these sessions or want to revisit them with your team, they are all available on demand inside Catalyit.