Google Rankings Are No Joke: Get Found, Get Clients, No Fooling Around

The Rundown

This session featuring Experience.com spotlighted how insurance agencies can supercharge their online visibility — and bottom line — by mastering Google Reviews and optimizing their Google Business Profiles.

The Context

• Google’s search ranking factors include relevance, proximity, engagement, and a strong on-site SEO game.
• A fully fleshed-out Google Business Profile paired with high-quality, consistent reviews can drastically improve visibility.
• Casey Preston shared review generation tactics like automated surveys and using AI tools to craft responses.

Why it Matters

For insurance agencies in hyper-competitive local markets, showing up first in search can be the difference between growth and ghosted. Reviews aren’t just nice to have — they build trust, boost rankings, and convert clicks to clients. Agencies that get this right aren’t just winning more business — they’re owning their market.