Joined 2021 | Last Updated July 2024

Better Agency is an all-in-one platform that gives insurance agents a high-tech, yet easy-to-use solution for marketing, prospecting, sales and retention – without the stress of learning how to build and use different systems.

Features & Quick Stats

Core Business: Sales-driven AMS, powerful CRM, and fast proposals all in one tool

How Better Agency Helps Independent Agents/Brokers: We provide the first sales-driven AMS and CRM. We provide over 100+ built-in automation campaigns and automate the entire insurance customer lifecycle. A single technology platform for agency success.

Integrations: View full list of integration partners

Partnerships: SIAA, Indium

Videos:

Key Features:

  • Complete, done-for-you automated campaigns
  • Revenue & Commission Calculators (segmented per carrier)
  • Communication History for team accountability (and E&O)
  • Client Document Storage
  • Assign team tasks & reminders
  • Permissions Control for team members

Website: betteragency.io

Contact: [email protected]

Headquarters: Mesa, AZ

Number of Employees: 35

Area of Operations: USA

Catalyit Team Review

AMS, CRM, Comparative Rater, and Proposal Capabilities in One System

Published: January 11, 2023

What we like:

  • Clean, easy-to-read screens
  • Current look and feel
  • Seamless integration of CRM and AMS
  • Sales are ever present, even in the policy servicing are

Things to consider:

  • Being a newer system, you can expect there may be some features in systems that have been around for many years that are not present.
  • CRM (which is sold separately) is not widely integrated with other management systems.
Yes/No TechSelector™ Features
Certain features of AMS accessible via mobile device?
Microsoft Outlook integration?
Custom proposals?
Marketing campaign management capabilities?
Producer management or pipeline management?
General ledger within the AMS?
Open and documented APIs for 3rd party integration?
Automated workflows?
Carrier downloads automatically matched to policy?
Integration with VoIP phone systems?
Client access for self-service via online portal or mobile app?

Summary:
Better Agency offers a “customer life cycle” system. They have created a seamless integration between a Contact Relationship System (CRM) and an Agency Management System (AMS) combined in one product offering. The screens that are presented are very clean, showing a lot of information without feeling cluttered.

Key Features

  • Dashboards:
    Built-in dashboard functionality allows the user to customize the experience for overviews of both CRM and AMS statuses and reports. Views include options for both recent sales tracking as well as renewal tracking, all on one screen. Since Better Agency is a newer CRM/AMS, you quickly get the sense that they were able to build a modern platform with current programming tools rather than an older system.
  • Client Management (CRM):
    Better Agency is a sales-focused system. They ensure that there is always some form of contact management or sales information present and immediately available. Even Google reviews are managed by the system. A user can click and send a request to a client asking them to leave a Google review, all from within the policy management part of the system. This creates a simpler process for a producer or customer service representative to quickly send a review request to customers.
  • Marketing Automation:
    On the CRM side, there are over 100 marketing campaigns included with the system, which makes implementation faster and easier. Given the well-thought-out design, training will be easier than other systems.

* Unbiased review based upon information and insights available.

Product Reviews

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Better Agency Product FAQ

Better Agency is an all-in-one platform that gives insurance agents a high-tech, yet easy-to-use solution for marketing, prospecting, sales and retention – without the stress of learning how to build and use different systems.

AMS

Company Name
Better Agency

Product Name
Better Agency AMS

Do you support Mobile Device Access?
Yes

What platform does your software use? 
Cloud Hosting

Is custom activity tracking available?
Yes

Is suspense/follow-up tracking available?
Yes

Is task management available?
Yes

Are reminder notifications and alerts available?
SMS, Email, Pop-up

Can the system prioritize and flag notes with important items on top?
Yes

Does your system track all user activity?
Yes

Is reporting on activity data available?
Yes

Is there a dashboard feature included in the system?
Yes

Is the dashboard customizable based on role in the agency?
No

Is there a dashboard alert of items past the due date?
Yes

Is location and mapping integration available?
Yes

Microsoft 365 integrations available for:
Email, Calendar, Tasks

Is VoIP integration available?
Yes

Is SMS/Texting integrated into your system?
Yes

Do you have custom form capability?
No

Do you have fax integration?
No

Do you have signature integration?
No

Do you have the ability to import schedules?
Yes

Are fillable ACORD forms available?
Yes

Do you provide an open and well documented API?
Yes

What is your document creation capability?
Proprietary word processing, Interface with Microsoft Word

What data sources available for merging into documents?
Contact, Policy, Coverage, Claim

Do you have system security by role and function?
Yes

Is automatic renewal processing available?
Yes

Do you integrate with comparative quoting systems?
Yes

Please list which comparative quoting/rating systems you integrate with:

Is there carrier submission management available?
No

Are there policy processing workflows?
Yes

Is there a custom proposal module?
No

Can you split or merge customers?
Yes

Can you split and/or merge policies between customers?
Yes

Can a user customize views for “my” policies, etc?
No

Can you archive customer data and documents?
Yes

Can you purge customer data and documents?
Yes

Does your system track claim activity?
Yes

Do you support claim download?
Yes

Does the system support real time interface for claim inquiry?
No

What additional capabilities do you provide?

  • Automated marketing campaign management
  • Newsletter generation and distribution
  • Sales pipeline management
  • Survey generation distribution
  • Dashboard specific to marketing and sales
  • Risk surveys
  • Referral management

Please clarify whether these are native features, or offered as add-ons or through an integrated third party:

Is scanning and attaching to client file capability included with system?
Yes

Is scanning and attaching to carrier file capability included with system?
Yes

What other features are available with document management/scanning?

  • Drag and drop file attachment

Is accounting integrated into your system?
No

What additional features does your system offer? 

  • Third party integration (Quickbooks, for example)

Are all data fields available for reporting?
Yes

Can you do Boolean searches of data?
Yes

What reports do you have the capability to provide?

  • Commission payable reports
  • Commission receivable reports
  • Export reports to Excel
  • Production level reporting
  • Marketing campaign reports
  • New business reports
  • Sales production by employee
  • X-date reports

Are commercial downloads available?
Yes

Are personal downloads available?
Yes

Are direct bill commission download available?
Yes

Is agency and employee license tracking available?
No

Can the agency procedures be made available in the system?
Yes

Is employee time tracking available?
No

What tools are available for customer self-service? 

  • Client issue certificates
  • Client portal
  • Policy changes

What type of system support do you provide?

  • Support by email
  • Support by live chat
  • Support by phone
  • Training using videos
  • Training by person virtually
  • Active user group
  • On screen help

Marketing & Sales

Product Name
Better Agency

Do you have experience with independent insurance agencies?
Yes

What other channels does your platform allow users to reach out to contacts?
SMS/MMS

Can you set reminders for internal employees based on a customer’s actions?
Yes

Do you support custom fields?
Yes

How many custom fields can be added?
Unlimited

Is your platform company-centric or contact-centric?
Company-centric

Does your platform provide: (select all that apply)

  • CRM
  • Contacts
  • Pipeline management
  • Contact segmentation

What other features or functionality do you include in your product not covered above?
The only sales-driven AMS. Over 100 built-in automation campaigns for insurance sales, service, claims, renewals. The system accommodates personal lines and commercial lines insurance.

We provide a month-to-month plan and hold no ownership of user data. We provide one-on-one onboarding, unlimited support and implementation.

What are the different types of emails a user can send?

  • Bulk Email
  • Emails based on triggers
  • Targeted emails based on tags/labels
  • Email autoresponders
  • Marketing automation (drip campaigns)
  • Scheduled emails (holidays, birthdays, etc.)

What is the maximum number of contacts an email can be sent to at one time?
Unlimited

What is your average email deliverability rate?
98%

How are emails sent?
Using your email server

Do you use a tag/label system to allow for targeted emails?
Yes

Do you support dynamic content? (i.e., different content in the email to be sent based on specific preferences, labels, or tags of the recipient)
Yes

What are different triggers for sending an email to a contact?
Over 500 different triggers across sales, service, claims, and renewals

What integrations do you support?
IVANS, Zapier, NowCerts, Tarmika, Lightspeed Voice, Neoteric Agent

Is there a set-up fee?
No

How many users are included in your base price?
3

How many contacts are included in your base price?
Unlimited

Better Agency Videos

Better Agency Demo

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