Because it’s helpful to understand the words flying around.

Artificial Intelligence (AI)

The ability of a computer, or computerized aspect, to mimic human intelligence or machine learning for the purpose of performing functions typical of a human being.


Technology driven innovation in the insurance industry.


A system of collecting information together in groups – known as blocks – that are a shared, immutable ledger that facilitates the process of recording transactions and tracking business assets. Decentralized, distributed ledgers that record the provenance of a digital asset.

Internet of Things (IoT)

The extension of the Internet to real objects and places when they are able to share data and interact with their surroundings through the use of chips and sensors.

Big Data

Collecting large amounts of information that can be analyzed to reveal patterns, trends, and behaviors.

Customer Experience

The relationship, or feeling, that a customer experiences each time they come in contact with your brand.

Search Engine Optimization (SEO)

The process of improving the quality of website traffic from search engines organically (i.e. – unpaid web traffic).

Search Engine Marketing (SEM)

Internet marketing that drives visibility via the promotion of webpages in search engine results. (i.e. – paid web traffic)

Marketing Automation

The use of technology platforms to automate marketing processes, multifunctional campaigns, and repetitive tasks across multiple channels.

Meta Tags

Webpage descriptions that validate and share information about your page with search engines.


Words or phrases used to optimize a website or webpage to enhance the ranking and visibility on search engines.

Tech Stack

The combination, or stacking, of tools, programs, applications and services to build, run and grow productivity, efficiency and profitability.

Application Programming Interface (API)

A type of software interface that offers a service to another piece of software or a connection between computers or computer programs.

Cloud Computing

The use of on-demand computer system resources, data storage, and remote servers to store, manage and process data versus a local server or personal computer.

Software as a Service (Saas)

A subscription-based software distribution model where the provider hosts the software in the cloud and makes their product/program available to end users over the Internet versus downloadable or installed software.

Customer Relationship Management (CRM)

Technology for managing a company or organization’s interactions with customers and prospective customers to improve business relationships.

Open-Source Software (OSS)

Computer software whose source code is open to the public, allowing anyone to use, study, change or distribute the software and its source code to anyone for any reason.


Material subject to copyright or other intellectual property that may be used without the need to pay royalties or license fees for each use.

Data Analytics

Examining raw data to understand behaviors and model conclusions about information received.

Business Intelligence (BI)

Applications, infrastructure, tools and best practices that help organizations optimize performance.

Single Sign-On

Service permitting users one set of login credentials across multiple applications.

Two-Factor Authentication (2FA)

Verification process that requires login plus another verification check.

User Experience

The way a user interacts with your product or service.

Content Management System (CMS)

Platforms used to manage the content of a website without the need for coding or HTML experience.


The number of times your content or advertisement is seen on social media.


Users who have viewed or found your website/webpage via a natural keyword search versus through paid promotions or advertising.