This is Catalyit
We’re Passionate About Two Things –
Independent Insurance Agents and Technology
About Us
We’ve been waiting for you. We’re here to help you thrive.
We understand no one can do it all alone. That’s why we’re sourcing technology platforms and solutions, delivering first-hand reviews and ratings, and building a training module that will help you win while you’re running a successful agency, managing a team, and serving your customers. By doing what we do best, we empower you to do what you do best…but even better.
Catalyit’s simplified technology resource opens independent agents to a community where they can inspire, grow, and succeed. Together we’re going to meet customers where they are and create a stronger, more innovative independent agency system. So, no matter where you are on the technology spectrum – from early adopter to experienced implementer – rest assured, you’re in the right place.

Steve Anderson
CEO & Co-founder

But, Steve’s capacity to champion the entrepreneurial spirit extends well beyond the borders of the industry he has come to professionally claim as his own. Steve is the unofficial top Kickstarter supporter, where he’s unmatched in investor badges. He’s also the author of the best-selling book “The Bezos Letters” where he examines “14 Principals to Grow Your Business Like Amazon”. Suffice it to say that Steve’s passion for helping independent businesses may be one of his greatest passions in life.
That being said, this passion may have to rightfully get in line behind his beloved wife of 47 years and their incredible grandchildren, and his enthusiasm (read: obsession) for owning the latest and greatest tech toys. He’s sometimes considered Catalyit’s very own Inspector Gadget. Steve can go toe-to-toe with the greatest when it comes to wine (he’s a connoisseur), food (we secretly wonder if he was a professional chef in a former life), and travel (he’s reached lifetime ‘elite’ status with American Airlines).
Ultimately, no matter how you slice and dice his accolades or measure his accomplishments (did we mention he’s also a licensed pilot), the insurance industry will forever be indebted to him for bestowing the majority of his time and headspace to furthering the IA System.

Katrina Marschner
Customer Experience Lead

As a self-proclaimed wanderluster, Katrina has an insatiable desire for travel. Having spent four years living in Finland, where she pursued master’s degrees in public international and human rights law, she’s traveled to 20 countries (so far) with her eye set on reaching all seven continents by her 40th birthday.
Katrina brings six years of insurance industry experience to her position as the Customer Experience Lead at Catalyit, having worked for both OIA and IA|Metric. Needless to say, when it comes to understanding the inner workings of how to help independent agents thrive, Katrina is someone you want in the driver’s seat.
Her colleagues describe her as a compassionate individual with a big heart who is frequently accompanied by her two giant, but lovable, pups on virtual meetings.
If you’re lucky enough to connect with Katrina during your Catalyit journey, ask her about her favorite yoga pose (yes, she’s a yoga instructor too), her favorite craft beer, or where to snag the best sushi in Columbus. Chances are, if you have a vacation planned in the near future, you can pick her brain on that as well since she’s likely traveled there too.

Mark Parrish
Technology Consultant

When we say we work with smart people and good people, we’re talking about Mark. One glance at his resume makes you wonder when he sleeps, yet casts no doubt on why he’s considered a “Man in the Arena”.
Mark comes to Catalyit with over 40 years of insurance experience, having started his career as a producer before proceeding to work at each position in the agency. It’s what made him a successful owner. It’s also how he developed expertise in automation and workflow strategies, which led him to create the first remote server cloud-based hosting environment for insurance agencies. In short, he’s the king of insurance cloud computing.
Before founding Ajasent, Mark spent 10 years consulting with agencies at the national level on automation selection and utilization, along with internal operations. It’s no wonder Catalyit sought hard (and is proud to have won) his acceptance as our technology consultant. You’ll be thankful, too, the minute you receive your agency’s tech assessment report.
Mark’s legacy will, however, be defined by a much greater calling. That picture you see next to the definition of Renaissance Man? Yep, that’s Mark. He’s a pianist, master chef, restaurant owner, avid hiker with a liking for high-altitudes, fisherman, part-time sheriff, philanthropist, non-profit board member, cancer survivor, and conducts search and rescue with his favorite bloodhounds for law enforcement. He’s also one of the kindest and most humble people we know.
There are many things to like about Mark, but his commitment to making the world a better place and dedication to improving the lives of children in need are unmatched. Those who have the opportunity to cross his path consider themselves lucky to work alongside a man of his wit and character. Now, if only he’ll host the next insurance meetup at Clawdaddy’s Crawfish & Oyster Bar so we can sample that mouth-watering Louisiana cuisine he’s always cooking up.

Alexandra Dellerson
Executive Assistant







Our story
First, a timeline.
Over 100 Years Ago
Independent Agents Gain An Advocate
Big I associations all around the country are formed. Purpose? Champion agencies!
21 Years Ago (ok, a little longer)
Enter Steve Anderson
Since Steve entered the world, his life’s work has been agencies and technology. The depth of knowledge, insight, and passion Steve has is incredible.
2000-Now
Technology Major Painpoint
Big I Members constantly shared about frustration with agency tech. What to use, how to implement, how to train – there was no easy answer.
Today
Big I + Steve = Solution
3 Big I Associations jumped in to solve this issue, to help agencies thrive. With Steve’s knowledge and the support of 4 other state partners Catalyit was born.
All the tech guidance agencies need, in one place.