Catalyit Coffee Chat with Outmarket AI

Outmarket targets insurance agencies’ AI efficiency gap

The Rundown

Casey Nelson met with Outmarket's Alpesh Patel (Chief Revenue Officer) and Marrissa DeLuca (Founding Account Executive) to discuss their AI platform built specifically for independent insurance agencies to help address talent shortages, improve client responsiveness, and reduce errors. Outmarket is creating an insurance-specific AI foundation that agencies can trust and reports adoption across more than 250 agencies ranging from small firms to large enterprises.

The Context

• Outmarket spent its first 18 months building AI systems designed to understand insurance workflows and documentation with a focus on accuracy and trustworthiness.
• The platform is positioned as a solution to the industry's growing talent shortage, where experienced employees are retiring and new hires often require years of training.
• Company leaders say customers are reporting time savings of 12–15 hours per employee each week through workflow automation and knowledge capture.
• Outmarket also claims agencies are seeing revenue gains of 4–6% by improving response times, service quality, and client engagement.
• A major focus is reducing E&O (Errors & Omissions) risk as AI-driven scrutiny from customers and carriers increases.

Why it Matters

AI adoption in insurance is moving beyond simple automation. Platforms like Outmarket are attempting to transform agency expertise into institutional knowledge while helping firms operate faster and more accurately. As staffing pressures grow and client expectations rise, specialized AI tools may become a competitive necessity rather than a productivity bonus.

Watch now to see how Outmarket AI can work for you!