Catalyit Premium Provider Since June 2023 | Last Updated May 2024
BrightFire delivers complete digital marketing solutions tailored for independent insurance agencies of all sizes.
Features & Quick Stats
Core Business: We provide tailored digital marketing solutions to independent insurance agencies of all types an sizes. We connect independent insurance agents with insurance buyers.
How BrightFire Helps Independent Agents/Brokers: We take the burden of digital marketing off your agency so that you can focus on what you do best. BrightFire can help you stand out from the crowd, save you time, and generate more leads.
Integrations: We integrate with numerous instant quoting solutions, other insurance technology providers, as well as technology providers that are not specific to the insurance industry.
Partnerships: Erie Insurance, Dairyland, IMT Insurance, IIABA of Rhode Island, PIA of Indiana, First Choice Agents Alliance (FCAA), SAN of Florida, BOLT Access, Insurance Agency Owners Alliance (IAOA), MetLife Auto & Home, GloveBox, CPS Insurance Services, eHealthApp, LifeExec, Trusty, Xpress-pay, CSG Actuarial, Rocket Referrals, Sentry IMS
Certifications/Awards: Google Partner, Google Analytics certified, Bing Ads certified
Exclusive Catalyit Deal: $50 off for three months to Catalyit subscribers. Up to $1,000 in marketing reimbursement (MRP) from Trusted Choice.
Key Features:
- Insurance Agency Websites
- Reviews & Reputation Management
- Local Listings Management
- Pay-Per-Click Advertising
- Social Media Marketing
Videos:
Website: brightfire.com
Contact: [email protected]
Headquarters: Suwanee, GA
Number of Employees: 25
Area of Operations: Nationwide
Catalyit Team Review
Published: December 1, 2023
What I Like:
- Tailored Experience: They’re not just experienced; BrightFire understands and caters specifically to insurance agencies.
- Agent-Centric: With a keen industry insight, BrightFire is dedicated to empowering agents.
- Value Bundles: Their services come at prices that make the investment worthwhile.
Things to consider:
- Authenticity Balance: While BrightFire handles your social media, it’s important to keep your agency’s unique voice. Make sure to complement their work with your own content that resonates with your local community.
| Yes/No | Top 10 Website Features |
|---|---|
| Insurance industry experience? | |
| Familiar with agency website E&O Exposures? | |
| Insurance platform integrations? | |
| Custom-built web pages? | |
| Sample content provided? | |
| Ability for agency-built pages? | |
| Ability for agency to make content changes after go-live? | |
| Live chat capability? | |
| Article/blog posting capabilities? | |
| Search Engine Optimization (SEO)? |
For insurance agencies, social media isn’t just a ‘nice to have’ – it’s essential. And when it comes to managing this vital piece of the marketing puzzle, BrightFire shines. They’re not just any digital marketing firm; they’re specialists in the insurance sector and boast a portfolio of over 2,500 agents.
For me, BrightFire’s standout product is their Ultimate SEO Bundle. It covers all the digital marketing essentials, including a custom-designed website, weekly blog posts, featured reviews, SEO, and web analytics tools that are a breeze to use.
Plus, their reputation management services are top-notch. BrightFire simplifies the collection of Google reviews, integrates social media posts, and offers an easy way to request reviews, all while providing a clear dashboard to track your success.
As an agent, your expertise lies in providing security and knowledge to your customers, not necessarily in crafting tweets or Instagram posts. BrightFire’s services allow you to stay focused on what you do best while they help expand your visibility and attract more clients.
Final Verdict:
Every agent I’ve talked to who uses BrightFire can’t stop praising their services. If that doesn’t speak volumes about their impact and the trust they’ve built, I don’t know what does.
* Unbiased review based upon information and insights available.
BrightFire Product FAQ
BrightFire offers insurance agency websites, reviews and reputation management, local listing management, an ultimate SEO bundle, social media marketing, and pay-per-click advertising.
Website Development
Company Name
BrightFire
Product Name
Insurance Agency Websites
Do you have experience building websites for independent insurance agencies?
Yes
Are you familiar with Errors and Omissions (agent’s professional liability) exposures on agency websites?
Yes
What content management system (CMS) do you work in?
WordPress
Considering your team, do you have:
Dedicated Team
Do you have a defined development process?
Yes
What is the typical time it takes for a customer to go live with a website from start to finish?
Within a month.
Who is responsible for updates or changes to the website after it goes live?
Both
Anything else about your website development services you think Catalyit agents should know?
We provide done-for-you services. A client’s typical time involvement in a website build is about 2 hours spread across a couple phone calls with us and time reviewing the draft of their website. After launch, we want to take care of you- we take care of thousands of website updates and edits every year and over 99% of requests are handled at no additional cost. Every two years, clients are eligible to do a full website redesign with us at no additional cost so that their design and functionality always stays cutting edge.
Do you provide custom-built web pages or template pages only?
Custom Build
Do you provide insurance agents with sample web page content?
Yes
Do you support lead capture forms on the website?
Yes
Can a user create contact/submission forms on their website?
No
Are customers allowed to build their own web pages with a drag-and-drop or intuitive web page editor?
Yes
Do you have a process for creating and delivering video proposals?
Yes
Do you offer a chat feature?
Yes, as an add-on
Chat features available:
Chatbot, Live Chat
Do you follow WCAG 2.1 guidelines or provide any type of support for ADA compliance?
Yes
Are your websites responsive to screen size (i.e. mobile device, tablet, etc)?
Yes
Do you have an article/blog posting feature so a user can add additional content?
Yes
What other features or functionality do you include in your website design package?
Our Insurance Agency Websites include a Sales Tool Suite and Support Tool Suite with features like call tracking, agent personalization, promo panels, smart support forms, and a carrier database with support contact info.
Do you provide ongoing digital marketing strategy/support?
Yes
Digital marketing support remark:
We’re happy to make updates or discuss questions clients have. All websites include an analytics dashboard. Services like SEO, PPC advertising, and social media marketing include additional analytics and availability to schedule calls with our experts in those areas.
What integrations do you support?
Our platform integrates with numerous comparative raters, customer service tools, email marketing solutions, agency management systems, live chat, chatbots, and call scheduling services. Examples include bolt access, Applied Rater, EZLynx, PL Rating, Trusty.care, CPS Insurance Services, COMPULIFE, GloveBox, Xpress-Pay, Applied CSR24, ClientCircle, hr360, ePayPolicy, Employee Navigator, Constant Contact, Mailchimp, iContact, Vertafore Client Portal, NowCerts, Chatra, Facebook Messenger, Zendesk Chat, BirdSeed, crisp, Drift, Instabot, Intercom, Acuity Scheduling, Calendly, Doodle, Zapier, and more.
What are your contract options?
Month to Month
Do you have a setup fee?
No
BrightFire Videos
BrightFire Demo
BrightFire Product Pitch
Q&A with BrightFire
Need 1:1 Help?
Our team of industry leaders can help you maximize your existing technology, discover and evaluate potential alternatives, and even assist with implementing new solutions in your agency.
BrightFire Resources
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