Google Analytics 4 (GA4) is a new version of Google Analytics. On July 1st, GA4 will officially replace Universal Analytics (UA), the older version.

GA4 Highlights

• It is a more comprehensive and flexible analytics platform that can be used to track data from websites, apps, and other digital properties.
• GA4 uses a different data model than Universal Analytics, the previous version of Google Analytics.
• This new data model is designed to be more privacy-friendly and to better support cross-platform tracking.

Go Deeper
Check out our recent Hot Topic session below, where we welcomed Bob Whitis from BrightFire to learn about the significant changes coming and how it will affect your analytics moving forward.