CATALYIT + DEFEND-ID

This is where you can get creative to give yourself an edge in the hard market today. Many of defend-id’s agencies offer this as a complimentary service to their benefits offerings, commercial offerings, or personal lines customers.

As a benefit, many of their resellers have found it as easy as asking “do you want fries with that?” and they offer to include it with other benefits packages they are creating. If the business decides not to offer it, they can easily fall back on the Voluntary option and suggest that this be kept in to let the employee decide if they want it and the business is at least able to provide it at a lower rate than the Retail option.

Use this for an edge with Cyber Liability as well. When discussing cyber risk with your clients, you can explain the importance of getting employees to think about safe cyber practices at home, which has been shown to improve their cyber practices in the office.  When companies invest in their employees’ and their families to be secure at home, they can ask the employees to reciprocate that investment by taking cybersecurity in the office seriously.  Plus, with today’s types of attacks, employees can be targeted as avenues for a threat actor to get access to the company they work for, not to mention the negative impacts ID theft and fraud can have on the employee that will carry into the workplace as they work to recover and manage through the stress of a personal attack.