Catalyit Guide

Niche Insurance Markets

Niche insurance markets encompass specialized coverage for specific industries, professions, or unique risks that standard policies don’t typically cover.
Section I: Niche Markets in 2025
  
Section I

Niche Insurance Markets in 2025

What are Niche Insurance Market solutions?

Niche insurance markets encompass specialized coverage for specific industries, professions, or unique risks that standard policies don’t typically cover. These markets cater to a smaller, targeted audience with tailored insurance solutions. Having access to these focused lines of business and their specialized technology allows agencies to round out accounts by offering comprehensive coverage solutions that address all aspects of a client's risk profile, enhancing retention and deepening client relationships.

This guide can help...

  • Cross-selling & Upselling
  • Customer Experience & Engagement
  • Client Retention
“There are many niche products that agencies can offer their clients to provide both better customer service and generate more revenue with little (or no) extra work. Making niche products available to purchase directly from the agency website provides a seamless experience that can set you apart from your competitors.”
Casey-Nelson_circle-300x300
Casey Nelson

Director of Consulting

Cyber Insurance

E&S Insurance

Surety Bonds

Life Insurance

Jewelry Insurance

Identity Theft Protection

Natural Disaster Insurance

More

Drone, Pet, Power

         
Section II

What solutions are available?

Take a closer look at all your available options by visiting their profiles.

Niche Market Categories

  • Cyber Insurance
  • E&S
  • Identity Theft Protection
  • Jewelry Insurance
  • Life Insurance
  • Natural Disaster Insurance
  • Surety Bonds
BriteCo Jewelry & Watch Insurance
BriteCo Jewelry & Watch Insurance

BriteCo Jewelry & Watch Insurance
by BriteCo

Want to offer better jewelry insurance for less? BriteCo offers super af...

Niche Insurance Markets

defend-id
defend-id

defend-id
by defend-id

Business Owners: Stop worrying about identity theft and breach compliance. ...

Benefits Enhancement Niche Insurance Markets

Inscora
Inscora

Inscora
by Inscora

inscora helps retail & wholesale agencies supercharge their cyber in...

Niche Insurance Markets

BondExchange
BondExchange

BondExchange
by BondExchange

BondExchange is the service and technology leader in the surety industry, s...

Niche Insurance Markets

Cyber Sainik
Cyber Sainik

Cyber Sainik
by Cyber Sainik

Cyber Sainik provides comprehensive, technology-agnostic cybersecurity s...

Cybersecurity IT/MSP Niche Insurance Markets

Digipraise Jewelry Appraisal Value Update
Digipraise Jewelry Appraisal Value Update

Digipraise Jewelry Appraisal Value Update
by Digipraise

Offering remote appraisal updates to owners of jewelry, for insurance purpo...

101 Weston Labs Niche Insurance Markets

Ethos
Ethos

Ethos
by Ethos

At Ethos, we take pride in providing a faster, better, and easier life insu...

Niche Insurance Markets

Evolve MGA
Evolve MGA

Evolve MGA
by Evolve MGA

At Evolve MGA, we are proud to be one of the nation’s leading cyber insuran...

Niche Insurance Markets

Faura Toolset & Faura Assessment
Faura Toolset & Faura Assessment

Faura Toolset & Faura Assessment
by Faura

Faura is the all-in-one tool for analyzing and incentivizing the natural...

Niche Insurance Markets

inRev
inRev

inRev
by inRev

InRev is a Nashville-based InsurTech startup on a mission to perfectly u...

101 Weston Labs Niche Insurance Markets

QuoteWell
QuoteWell

QuoteWell
by QuoteWell

QuoteWell aims to provide the most responsive and transparent experience in...

101 Weston Labs Niche Insurance Markets

Sayata
Sayata

Sayata
by Sayata

Sayata powers small commercial insurance and helps agencies place more comm...

Niche Insurance Markets

SuretyMasterBonds
SuretyMasterBonds

SuretyMasterBonds
by XeneX

SuretyMasterBonds together with SignatureMaster allows the financial indust...

Niche Insurance Markets

TEKRiSQ
TEKRiSQ

TEKRiSQ
by TEKRiSQ

Most agents report fewer than 10% of their commercial clients carry a cyber...

101 Weston Labs Niche Insurance Markets

Tinubu Surety for Brokers & Agents (TSBA)
Tinubu Surety for Brokers & Agents (TSBA)

Tinubu Surety for Brokers & Agents (TSBA)
by Tinubu

TSBA is a cloud-based surety bond processing software that significantly re...

Niche Insurance Markets

       
Section III

How do I get started?

Are you looking for a niche market solution that meets your agency’s unique needs? With so many options available, it can be overwhelming to make a decision. Here's what we think you should consider for each of these tools.

Maximize Profitability & Retention

The right niche can drive strong margins and client retention. Evaluating commission structures and cross-selling opportunities ensures long-term success.

Strategic Timing for a Niche

Expanding into a niche works best when an agency has a strong foundation, industry expertise, or exclusive carrier relationships that create a competitive edge.

 

Selecting the Right Niche

A well-chosen niche aligns with your existing book of business, industry trends, and team strengths—enhancing growth opportunities and client loyalty.

Targeted Marketing for Greater Impact

Niche markets thrive with specialized branding, relationship-driven outreach, and industry-focused messaging that fosters deeper client engagement.
      
Section IV

Additional Resources

TechTips Articles

Catalyit Welcomes Inscora as a Premium Solution Provider
Inscora

Catalyit Welcomes Inscora as a Premium Solution Provider

February 17, 2025 1 min read
Should I Offer Personal Cyber?
defend-id

Should I Offer Personal Cyber?

October 29, 2024 7 min read
Protect Yourself from Post-Hurricane Scams: How to Spot and Avoid Disaster Fraud
defend-id

Protect Yourself from Post-Hurricane Scams: How to Spot and Avoid Disaster Fraud

October 7, 2024 4 min read

Webinars & Demos

Cybersecurity Month: The Horrors of ID Theft
Cybersecurity data protection graphic
defend-id

Cybersecurity Month: The Horrors of ID Theft

October 31, 2024
        
Section V

Have questions?

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Contributors:

Casey-Nelson_circle-300x300

Casey Nelson

Mark Parrish

Mark Parrish

Guide Last Updated: March 2025