Catalyit Guide

Quoting Platforms - Personal Lines

Personal lines quoting platforms streamline insurance quotes with automated data entry, carrier integration, and side-by-side comparisons, improving speed, accuracy, and client service.
Section I: PL Quoting in 2025
  
Section I

Personal Lines Quoting in 2025

What are Personal Lines Quoting Platforms?

Personal lines quoting platforms make it easier for insurance agencies to provide fast, accurate quotes for individuals and families. These tools streamline the quoting process by offering automated data entry, real-time integration with carriers, and side-by-side comparisons of coverage options. With features like pre-fill capabilities, customizable workflows, and seamless integration with agency management systems, personal lines quoting platforms save time, reduce errors, and enhance client satisfaction. By leveraging these solutions, agencies can deliver efficient, personalized service and stay competitive in the personal insurance market.

This guide can help...

  • Workflows, Processes, & Automation
  • Quoting
  • Starting an Agency
  • Increased Capacity
  • Quote Response Times
“The number of quoting platforms available has dwindled over the years. You may have to make some trade-offs between getting everything you want and what’s available. Like agency management systems, there isn’t a best quoting platform but a best platform for your organization.”
Steve Anderson_circle
Steve Anderson

Catalyit Co-founder

      
Section II

How do I get started?

Are you looking for a personal lines quoting platform that meets your agency’s unique needs? With so many options available, it can be overwhelming to make a decision. Here's what we think you should consider.

Availability

What carriers and states are included?

Lines of Business

What lines of business does the platform support?

Consumer Access

Does the platform support consumer access to complete basic information?

AMS Integration

Will the platform integrate with your agency management system?

Comparisons

Are policy coverage comparisons included, as well as premium comparisons?

     
Section III

What solutions are available?

Take a closer look at all your available options by visiting their profiles.

Epic Quotes
Epic Quotes

Epic Quotes
by Applied Systems

Fully-integrated quoting module to quote auto and home personal lines policies directly within Applied Epic.

Quoting Platforms - Personal Lines

EZLynx Rating Engine
EZLynx Rating Engine

EZLynx Rating Engine
by Applied Systems

Easy-to-use comparative rater that lets independent insurance agents get real-time personal lines quotes.

Quoting Platforms - Personal Lines

PL Rating
PL Rating

PL Rating
by Vertafore

Close more business with the leading real-time personal lines comparative rater.

Quoting Platforms - Personal Lines

RiskAdvisor
RiskAdvisor

RiskAdvisor
by RiskAdvisor

Conversational intake forms & client facing quote forms

101 Weston Labs Online Applications & Forms PL Quoting Enhancement

Olivo
Olivo

Olivo
by Koïos Intelligence

Chatbots RPA PL Quoting Enhancement

Quotamation
Quotamation

Quotamation
by Quotamation

Quoting Platforms - Personal Lines 101 Weston Labs

QuoteRush
QuoteRush

QuoteRush
by QuoteRush

Quoting Platforms - Personal Lines

Zywave
Zywave

Zywave
by Zywave

Quoting Platforms - Personal Lines

    
Section IV

How does each solution compare against one another?

Make an informed decision by comparing solutions side-by-side. Click the logo to take a deeper dive and learn more about the solution.

Brand/Product name
Indication or Bindable Quotes
AMS Integrations
Lines of Business
States Available
Carrier Inventory
Prefill Data
Data Available for Prefill
Proposal to Client Available
Carrier Coverage Comparison
Customer Self-Quoting
Last Updated
     
Section V

What are independent insurance agents using, and how do they rate?

Catalyit partnered with Big “I” state associations to survey independent insurance agencies across the US and gather information about their tech stack and satisfaction.

57%

Agencies using a quoting system/rating platform for
personal lines

Catalyit Goes Deeper

Personal lines quoting platforms have been in use for some time. These platforms allow agents to quickly and easily create professional quotes customized to clients' needs and preferences. By providing various templates and customization options, quoting platforms save time, improve accuracy, and enhance the client experience. Additionally, they help agents keep track of issued quotes, monitor pending deals, and establish an effective lead follow-up process. The top 3 personal lines quoting platforms are PL Rating (Vertafore), EZLynx (Applied), and Applied Rater/Epic Quotes, with 89% of respondents using one of these tools.

Most Used
% Use
Avg. Rating
PL Rating (Vertafore)
42%
3.8
EZLynx (Applied)
29%
3.9
Applied Rater
14%
3.6
Epic Quotes (Applied)
4%
3.7
TurboRater
3%
2.8
Silverplume
1%
3.0
QuoteRush
1%
4.0
RiskAdvisor
1%
4.5
Other
6%
3.6
     
Section VI

Additional Resources

Keep yourself informed with the latest insights and product demos.

TechTips Articles

Vertafore Delivers Policy Binding in PL Rating
Vertafore

Vertafore Delivers Policy Binding in PL Rating

April 8, 2024 3 min read
Thriving in a Hard Market: How Technology Platforms Empower Independent Agents
TechTips

Thriving in a Hard Market: How Technology Platforms Empower Independent Agents

June 19, 2023 2 min read
Six Underutilized Features in Agency Management Systems
Automation

Six Underutilized Features in Agency Management Systems

March 28, 2023 3 min read

Webinars & Demos

EZLynx Demo
EZLynx
Applied

EZLynx Demo

November 14, 2023
Vertafore Small Agency Solutions Demo
Vertafore Small Agency Solutions
AMS

Vertafore Small Agency Solutions Demo

January 24, 2023
    
Section VII

Have questions?

The Catalyit Team is here to help! Get in touch with us.

  • Ask the Catalyit Chatbot
  • Submit a Support Ticket
  • Call us
Contact Us
Laptop and phone on desk

Contributors:

Steve Anderson

Steve Anderson

Mark Parrish

Mark Parrish

Guide Last Updated: January 2025

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