According to the 2022 Best Practices Study1, agencies invest anywhere from 2.5% – 3.5% of their total revenue in technology. In my experience, many of the most forward-thinking agencies are…
Contributors: Angela Ford and George Robertson The calendar year is off and running. We’ve passed the 1/1 renewals, the craziness of the holidays, New Year’s resolutions, and we’re sailing. But…
Contributing Writer: Lauren Washington Budgeting is the practice of trying to reasonably estimate a company’s future expenses and revenue streams so you can monitor the company’s financial health and make…