Catalyit Premium Partner Since June 2023 | Last Updated April 2025

BrightFire provides custom-designed websites and done-for-you digital marketing tailored for independent insurance agencies of all sizes.

Features & Quick Stats

Key Features

BrightFire works exclusively with independent insurance agencies. Our first client started with us in 2000 and is still working with us today. We help 2,500+ independent agencies with custom-designed websites and done-for-you digital marketing. 

  • My BrightFire customer portal with real-time data and analytics
  • Free website redesigns available for clients
  • Ready-to-go pages with video content
  • Insurance-buyer Persona pages
  • Managed review generation, NPS, and referral campaigns
  • Unified messaging inbox with SMS capabilities

Core Business

We provide tailored digital marketing solutions to independent insurance agencies of all types an sizes. Our a la carte services include:

  • Insurance Agency Websites
  • Reviews & Reputation Management
  • Local Listings Management
  • Pay-Per-Click Advertising
  • Social Media Marketing

How BrightFire Helps Independent Agents & Brokers

We take the burden of digital marketing off your agency so that you can focus on what you do best. BrightFire can help you stand out from the crowd, save you time, and generate more leads.

 

Integrations

We integrate with numerous instant quoting solutions, Agency Management Systems, CRMs, insurance technology providers, as well as technology providers that are not specific to the insurance industry. We also frequently use Zapier to connect with other elements of a client’s tech stack. See full list of integrations here

 

Partnerships

Erie Insurance, Dairyland, IMT Insurance, Big “I” Agents Council for Technology, PIA Tech Council, Ohio Insurance Agents, IIA of Rhode Island, PIA of Indiana, First Choice Agents Alliance, Direct Access Insurance Services, ISG United, Chicagoland SIA, The Brokerage Inc, TLC Insurance Group, BOLT Access, Insurance Agency Owners Alliance (IAOA), Canopy Connect, MetLife Auto & Home, GloveBox, Input 1, CPS Insurance Services, eHealthApp, LifeExec, Trusty, Xpress-pay, CSG Actuarial, BackNine Insurance, Sentry IMS, and more.

 

Certifications & Awards

Google Partner, Google Analytics certified, Bing Ads certified​

Enhancements & Additional Information

Subscriber Deals

$50 off for three months to Catalyit subscribers. Up to $1,000 in marketing reimbursement (MRP) from Trusted Choice.

 

Catalyit Team Review

Published: December 1, 2023

What we like:

  • Tailored Experience: They’re not just experienced; BrightFire understands and caters specifically to insurance agencies.
  • Agent-Centric: With a keen industry insight, BrightFire is dedicated to empowering agents.
  • Value Bundles: Their services come at prices that make the investment worthwhile.

Things to consider:

  • Authenticity Balance: While BrightFire handles your social media, it’s important to keep your agency’s unique voice. Make sure to complement their work with your own content that resonates with your local community.

For insurance agencies, social media isn’t just a ‘nice to have’ – it’s essential. And when it comes to managing this vital piece of the marketing puzzle, BrightFire shines. They’re not just any digital marketing firm; they’re specialists in the insurance sector and boast a portfolio of over 2,500 agents.

For me, BrightFire’s standout product is their Ultimate SEO Bundle. It covers all the digital marketing essentials, including a custom-designed website, weekly blog posts, featured reviews, SEO, and web analytics tools that are a breeze to use.

Plus, their reputation management services are top-notch. BrightFire simplifies the collection of Google reviews, integrates social media posts, and offers an easy way to request reviews, all while providing a clear dashboard to track your success.

As an agent, your expertise lies in providing security and knowledge to your customers, not necessarily in crafting tweets or Instagram posts. BrightFire’s services allow you to stay focused on what you do best while they help expand your visibility and attract more clients.

Final Verdict:
Every agent I’ve talked to who uses BrightFire can’t stop praising their services. If that doesn’t speak volumes about their impact and the trust they’ve built, I don’t know what does.

* Unbiased review based upon information and insights available.

Product Reviews

BrightFire Videos

Catalyit Coffee Chat with BrightFire
Catalyit Coffee Chat with BrightFire

Catalyit Coffee Chat with BrightFire

BrightFire Product Spotlight
BrightFire Product Spotlight

BrightFire Product Spotlight

BrightFire Resources

The Ultimate Agency Checklist for Captive Agency Owners Going Independent

The Ultimate Agency Checklist for Captive Agency Owners Going Independent

February 18, 2025 1 min read
The Ultimate Guide to Online Reviews for Insurance Agencies 2025

The Ultimate Guide to Online Reviews for Insurance Agencies 2025

January 15, 2025 15 min read
6 Reasons Why Accurate Local Listings are a Must

6 Reasons Why Accurate Local Listings are a Must

April 14, 2024 1 min read