Catalyit Coffee Chat with Gaya

The Rundown

Gaya began as a car-sharing platform but smartly shifted gears to target a major blind spot in car loans and insurance. Now, they’re helping insurance agents streamline operations and give customers better deals—not just on insurance but also on car loans.

The Context

• Gaya’s tool lets agents work with banks and credit unions to help customers shop for insurance and auto loans.
• Fed rate hikes made loan savings harder to achieve — so Gaya pivoted again, focusing on automating tedious data entry.
• Their tech “super copies” and “super pastes” info across systems, tackling a major time sink in the insurance world.
• Now expanding into commercial lines and building a web agent — an AI-powered CSR that can automate more complex workflows.

Why it Matters

Gaya’s evolution is a case study in startup agility — identifying pain points, building tech to solve them, and knowing when to pivot. With insurance agents drowning in repetitive tasks, Gaya’s tools could give them time back and boost accuracy — all while offering smarter financial choices to everyday drivers.

Watch now to see how Gaya can work for you!