Catalyit Coffee Chat with BriteCo

The Rundown

BriteCo founder Dustin Lemick shared his journey from family jeweler to insurance innovator, launching a tech-forward jewelry and watch insurance platform.

The Context

• Lemick, a third-gen jeweler, saw gaps in traditional jewelry insurance and built BriteCo to modernize it.
• The platform serves customers directly, partners with 3,000+ retail jewelers, and supports a growing agent-broker network.
• It beats homeowners’ policies with better coverage, no credit score hits, and extras like mysterious disappearance and preventative maintenance.
• New wedding insurance covers liability and cancellation — even for cold feet or COVID delays.

Why it Matters

BriteCo isn’t just polishing an old model — it’s rewriting the playbook. With luxury goods booming and consumer expectations rising, BriteCo’s blend of tech, tailored coverage, and retail integration gives agencies a modern edge in a dusty niche.

Watch now to see how BriteCo can work for you!