How to 10x Your Commercial Book with AI

The Rundown

A recent Catalyit and 1Fort webinar showed how AI is quietly revolutionizing commercial insurance — from boosting revenue to enhancing client service.

The Context

• AI use is still early-stage, but growing fast — most webinar attendees are already testing or deploying tools.
• Top AI benefits: automating manual tasks, faster quotes, better responsiveness, and surfacing upsell/cross-sell opportunities.
• AI helps retention too — freeing up agents for more meaningful work and appealing to next-gen talent.
• Human touch still matters: Clients want digital speed, but they trust people for advice.
• Security warning: Agencies should vet AI tools carefully and avoid uploading sensitive info into free models like ChatGPT.
  

Why it Matters

AI isn’t replacing agents — it’s supercharging them. Agencies that adopt early can outpace competitors, close more deals, and elevate service without burning out staff. It’s not just about automation — it’s about smarter, faster growth.