Catalyit Coffee Chat with BrightFire

The Rundown

Brightfire CEO Bob Whitis says the company is doubling down on AI to give independent insurance agents an edge — from content creation to client engagement tools.

The Context

• Brightfire offers à la carte digital marketing services, such as custom websites, social media, reputation management, and local SEO, all built exclusively for independent insurance agencies.
• New AI features now auto-generate social posts, edit website copy, and even respond to Google reviews.
• The company also integrates with agency management systems and CRMs for smoother operations and data sync.
• Whitis emphasized modern design, user experience, and video proposals as keys to client retention.

Why it Matters
In a crowded, relationship-driven industry, Brightfire’s AI-powered tools could help smaller agencies compete with big players — without the long-term contracts. As digital expectations rise, agents who don’t embrace tech risk being left behind.

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