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From Surviving to Thriving: How Real Agencies Are Making AI Work Across Their Business
Tue, Jul 28 @ 2:00 PM - 3:00 PM ET
Free for Basic & Full Access Agency Subscribers
Most agencies have tried at least one AI tool. Far fewer have made it actually stick. This session goes beyond the hype to show what it looks like when agencies move from experimentation to embedding AI into how their teams operate every single day, with real stories from agency leaders who are already doing it.
Outmarket's Marrissa DeLuca and CRO Alpesh Patel will share a practical framework for assessing your agency's AI maturity and a clear path for moving forward, wherever you're starting from.
What You’ll Learn:
- How peer agencies are using AI to fundamentally change day-to-day team workflows
- How to think about AI maturity in stages: starting with account managers, expanding to producers, and building the cross-functional collaboration that creates a real competitive edge
- What separates agencies that are "using AI" from agencies that are truly winning with it
- Practical next steps for wherever your agency currently sits on the AI maturity curve
Why It Matters:
- Adoption isn't transformation; the agencies that pull ahead won't just be the ones that tried AI first
- The winners will be the ones that built AI into how their entire team operates
- As producers and account managers increasingly need to share context, move faster, and deliver more together, cross-functional AI collaboration becomes the differentiator
- This session gives you an honest, real-world look at what that journey actually looks like
Come Prepared:
- Review the Outmarket profile page before the session and come with questions
- For additional context, check out Outmarket's blog: Winning Battles, Losing the Way
Special Offers for Attendees:
- Free trial of the Outmarket platform
- 10% discount for Catalyit members — use code CATALYIT10
Speakers:
Alpesh Patel |
Marrissa DeLuca |
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