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Obsess Over One Number: The Cost Per Transaction
Tue, Jul 21 @ 2:00 PM - 3:00 PM ET
Free for Basic & Full Access Agency Subscribers
Agency metrics haven't kept up with the industry. Input costs have skyrocketed, revenue share on a policy dollar has stayed flat or declined, and the numbers most agencies track give no clear picture of where they're headed.
Join Seth Zaremba, b atomic, as he makes the case for a single metric that changes everything: the Cost Per Transaction. Understanding it, measuring it, and driving it down unlocks your people, your processes, and your technology in ways legacy metrics never could.
What You’ll Learn:
- Which processes actually scale inside an agency and which ones don't
- How to leverage people, process, and technology together to lower your Cost Per Transaction
- Why improving this one number moves every other metric agencies care about but struggle to improve
- What to measure over the next 36 months to separate your agency from the competition
Why It Matters:
- Everything about the last 20 years has changed for independent agents, but how agencies measure success and survivability hasn't
- Agency input costs have skyrocketed while the revenue share of a policy dollar has stayed the same or declined
- The agencies that define and ruthlessly track the right metrics now will be the ones still standing and thriving in the years ahead
Come Prepared:
- Brush up on the service transaction types your agency handles most
- Come with two numbers ready: how many service requests your agency processes in a year, and how many people it takes to handle them
Speakers:
Seth Zaremba |
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