Matt Smith

Matt Smith is a marketing & communications, technology, and AI strategist with more than 20 years of experience helping organizations modernize, grow, and work smarter. He specializes in AI implementation, automation, data, HubSpot, and marketing operations, with a practical focus on turning technology into better workflows and measurable business results. Matt has completed the Artificial Intelligence: Implications for Business Strategy program from the MIT Sloan School of Management and the Post Graduate Program in AI Agents for Business Applications from the University of Texas McCombs School of Business. As instructor of the AI Masterclass, Matt helps independent insurance professionals move beyond AI experimentation and learn how to apply it to real agency work—practically, responsibly, and with confidence.