Matt Smith

Matt Smith

Matt Smith is a marketing & communications, technology, and AI strategist with more than 20 years of experience helping organizations modernize, grow, and work smarter. He specializes in AI implementation, automation, data, HubSpot, and marketing operations, with a practical focus on turning technology into better workflows and measurable business results. Matt has completed the Artificial Intelligence: Implications for Business Strategy program from the MIT Sloan School of Management and the Post Graduate Program in AI Agents for Business Applications from the University of Texas McCombs School of Business. As instructor of the AI Masterclass, Matt helps independent insurance professionals move beyond AI experimentation and learn how to apply it to real agency work—practically, responsibly, and with confidence.

Posts by Matt Smith
ChatGPT Isn't an AI Strategy: From Prompts to Workflows
AI

ChatGPT Isn't an AI Strategy: From Prompts to Workflows

September 8, 2026 8 min read
How Independent Insurance Agents Can Actually Use AI
AI

How Independent Insurance Agents Can Actually Use AI

August 31, 2026 5 min read
AI Watermarks Explained: What Insurance Agencies Need to Know
AI

AI Watermarks Explained: What Insurance Agencies Need to Know

August 24, 2026 15 min read
What Is Vibe Coding? A Practical Guide for Insurance Agencies
AI

What Is Vibe Coding? A Practical Guide for Insurance Agencies

March 31, 2026 5 min read
ChatGPT Walked So AI Agents Could Run: How AI Agents Go Beyond LLMs
AI

ChatGPT Walked So AI Agents Could Run: How AI Agents Go Beyond LLMs

March 2, 2026 3 min read
How Compensation Data Can Guide Your Agency in 2026
Agency Compensation

How Compensation Data Can Guide Your Agency in 2026

January 19, 2026 2 min read
Canva: Your Secret Weapon for Marketing Magic
AI

Canva: Your Secret Weapon for Marketing Magic

February 26, 2025 8 min read
Regulating AI in Insurance: Texas’ TRAIGA Bill Could Set a National Trend
Scales sitting on top of laptop keyboard with code on screen
AI

Regulating AI in Insurance: Texas’ TRAIGA Bill Could Set a National Trend

February 17, 2025 3 min read
How Insurance Agents Can Use Google’s NotebookLM to Work Smarter (with Examples)
AI

How Insurance Agents Can Use Google’s NotebookLM to Work Smarter (with Examples)

February 12, 2025 4 min read
Catalyit Welcomes Marble Box to Its Solution Provider Program
Marble Box

Catalyit Welcomes Marble Box to Its Solution Provider Program

December 3, 2024 2 min read
Catalyit and the Big "I" Partner to Empower Independent Insurance Agents with Cutting-Edge Technology Solutions
Catalyit

Catalyit and the Big "I" Partner to Empower Independent Insurance Agents with Cutting-Edge Technology Solutions

September 9, 2024 1 min read
ChatGPT or Co-Pilot? Unpacking the Strengths of Each AI Tool
AI

ChatGPT or Co-Pilot? Unpacking the Strengths of Each AI Tool

August 30, 2024 2 min read
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