Catalyit Live Sessions

The Ugly Truth About Tech Implementation

March 31 @ 2:00 PM - 3:00 PM ET
Free for Basic & Full Access Agency Subscribers

Join this Catalyit Live Hot Topic featuring SALT as we uncover why technology rollouts fail inside independent agencies — and what leaders must do differently to drive real adoption.

Every agency buys technology with the same hope: that it will finally make things easier. Yet most rollouts don’t fail because the tool is bad. They fail because adoption never truly happens. Teams resist. Processes break. Leaders push harder. Frustration grows.

In this candid session, Dustin Parker — independent agency owner and Co-Founder of SALT — pulls back the curtain on what really determines success when implementing new systems. Drawing from nearly two decades in a multi-generational agency and patterns seen across hundreds of agencies, Dustin shares a practical, people-first framework that turns stalled rollouts into lasting results.

You’ll walk away with clarity on how to lead change, gain buy-in, and build momentum without overwhelming your team or wasting your investment.

What You’ll Learn:

• The five common reasons technology rollouts stall
• How to build a simple implementation plan before flipping the switch
• Practical ways to gain real team buy-in
• How to use internal champions to build momentum
• A leadership framework that drives lasting adoption and results

Why It Matters:

• Agencies are investing heavily in technology but often failing to see ROI
• Adoption breakdowns create change fatigue and internal resistance
• Poor implementation damages team morale and future innovation efforts
• Leadership alignment and culture determine rollout success
• Execution — not access to tools — is the real barrier to results

Things to Think About:

• When was the last time a technology rollout in your agency stalled or underperformed? Why?
• Do your team members understand why you are implementing new technology — or just what they are expected to use?
• Who inside your agency naturally influences others and could serve as an internal champion for change?
• Are you launching new tools with a clear implementation plan — or hoping adoption will happen organically?

Speakers:

Dustin Parker Co Founder SALT