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When AI Isn’t the Answer — A Practical Framework for Evaluating AI for Your Agency
April 28 @ 2:00 PM - 3:00 PM ET
Free for Basic & Full Access Agency Subscribers
AI is everywhere right now — and for many agencies, the pressure to adopt it is growing quickly. But not every use case is a good fit, and not every tool delivers on its promise.
In this Catalyit Live Hot Topic, Toby Hung of 1Fort AI will share a practical, real-world perspective on where AI is delivering value inside agencies — and where it’s falling short. Drawing from hands-on experience implementing AI across hundreds of agency workflows, this session will help you better understand when AI makes sense and when it may introduce unnecessary risk or complexity.
What You’ll Learn:
- What today’s AI tools can realistically achieve inside agency workflows
- Where AI is currently falling short and why it matters
- How to evaluate the right use cases for AI in your agency
- A practical framework for assessing risk vs. reward when adopting AI
- How to avoid implementing tools that create more problems than they solve
Why It Matters:
- Many agencies are planning to implement AI in the next few years
- The number of AI solutions in the market is growing rapidly
- Not all AI tools are built for real-world agency workflows
- Poor implementation can create inefficiencies, confusion, and risk
- A thoughtful approach to AI adoption leads to better outcomes and long-term value
Things to Think About:
- Where in your agency would AI actually create measurable value today?
- Are you solving a real problem — or reacting to industry pressure to adopt AI?
- What processes in your agency are stable enough to automate with AI?
- How would you measure success before implementing a new AI tool?
- What risks could be introduced if AI is applied to the wrong workflow?
Speakers:
Toby Hung |
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